How to wisely chose your shampoo

Choosing a good shampoo is quite important for your hair health.  The industry is delivering to this need by offering a huge range of products that can make you confused as what to buy. Normally we would buy a shampoo by 

1.     the hair type we have- dry, fate etc.

2.      the issues we need to address -   have more volume, more glance, stop dandruff, let it grow quicker etc.

This way of choosing shampoos proved to be a very bad start for the simple reason it does not address the core reason behind your hair problems.  For example the shampoos for fat hair do not address the problem you are addressing .In most cases  the industry makes sure to put substances in the shampoo that will keep your hiar staying greasy and fatty. Hence you will be buying more of their  products and start washing your hair more often etc.

The volume making shampoos will interfere with you your hair structure and make the condition of your hair even worse.

You need to be an industry insider to know which companies to trust and which to avoid. Almost impossible in the ocean of products and  promises they give.

Having  some knowledge about how the shampoos are produced and the dangers of the industry marketing you can have a  guidance to make informed decisions.

Mrs. Stankevich  explains that  the most important part of a shampoo is its base. The better the base the better  the shampoo.   The base is the ingredient that get in closest contact with you hair.  Developing a good base is a very expensive process as it requires huge investments in R&D. Most companies cannot afford these costs and will buy ready-made base developed by somebody else and add some own additives and sell it under own brand name. Vey often such companies will buy cheap base with cheap ingredients and  advertise some magic oil of vitamin on the front label to make it attractive to you. Then they will put all this a good looking package and here you go  buying the next promise and getting the next disappointment. You must be a chemist specialized in shampoo bases to be able to figure out which base it of good quality.

Below are some  are some simple rules to guide you in your choice:

1.     The ingredients

The ingredients in the first 2-3 rows are ones in biggest quantity and  have an impact on your hair. At the end of the ingredient list are the ones of which you have very minimal quantities or even just trace of the ingredient. So look carefully for those fancy oils – are they really making essential part of what you  pay for in a shampoo?

2.     The smell

Good quality shampoos have, as Mrs. Stankevich puts it, a “noble “ smell. There are more base ingredients and they can better contain the perfume smell. The cheap shampoos smell cheap. 

3.  The packaging 

Mrs. Stankevich stresses the conditions of  the places the shampoos are stored. In our bathrooms it is normally warm and humid, A perfect environment for bacteria. It is therefore advisable to look for a good package that protects the shampoo from the environmental influences.

4.     Organic myth

Not every organic is the same and not all organic is healthy. Very often a good quality chemical formulation is  more beneficial to our hair than the fancy organic label. The organic products are quite new and miss the long proven  results based on testing the products on consumers. Also an organic formulation can be more dangerous than a good chemical one and , as a rule, is more unstable than the non-organic one. 

The best companies in the hair care filed will usually combine best of both practices. But   it is not easy at all to know who they are. When it comes to hair care products I feel privileged  to be an owner of a special course  giving you best industry insider information on the products to use. As a private client I am using at the moment a shampoo that suits best my hair and its needs at the moment. The shampoo and the other products have beedn chosen for me personally by Mrs. Stankevich.  I have also  learned how to know which products is bes for me- a technique revealed in the first intensive workshop Ekaterina Stankevich organized. 

Yet again- the external product may help you in gaining better hair but the real secret lies in the work dedicated to restore the main function of your hair- being an information channel for your brain.

Following these guidelines you have a better chance of  at least avoiding  damaging shampoos and hopefully  stumble upon one that is good for you.

I have taken the easier route- I let the business insider to advise me on the best products for my hair. The results have paid off  in both efforts and investments.

I see the difference how a good suitable for me product can help and change for better  my hair. 

Best hair care wished!
Irina